Nudging on TikTok refers to the act of subtly influencing or encouraging users to take a specific action or make a decision on the platform. It involves using psychological principles and design elements to guide users toward desired outcomes without being overly directive or intrusive.
Nudging has become increasingly important on TikTok as the platform seeks to enhance user engagement, promote responsible behavior, and support its growing community. By employing effective nudges, TikTok can encourage users to create more engaging content, interact with others positively, and make informed choices while using the app.
