Market basket analysis is a technique used to identify patterns and relationships between different items purchased by customers. It is a powerful tool for retailers and businesses to understand customer behavior, develop targeted marketing campaigns, and improve product placement.
To calculate the market basket, you need to collect data on customer purchases. This data can be collected through loyalty cards, receipts, or other methods. Once you have collected the data, you can use a variety of software programs to analyze the data and identify patterns.
