A “finsta” is a fake Instagram account, typically used to post more personal content that users might not want to share on their main account. Finstas are often used to share photos and videos of users’ everyday lives, as well as to communicate with friends and family in a more private setting.
There are a number of reasons why someone might want to create a finsta. Some people use finstas to share content that they don’t want their followers on their main account to see. For example, they might post photos of themselves without makeup, or share videos of themselves singing or dancing. Others use finstas to communicate with friends and family in a more private setting. They might use their finsta to share inside jokes, or to discuss personal matters that they don’t want to share with everyone.