Ethos is a Greek word that means “character.” In the context of photography, ethos refers to the photographer’s credibility and trustworthiness. When a photographer has ethos, viewers are more likely to believe what they see in the photographs.
There are a number of ways to build ethos in photography. One way is to use strong composition. A well-composed photograph is visually appealing and easy to understand. This can help to create trust between the photographer and the viewer.
